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Paper ecce-2001-14:
Internet strategies. it's time for the 'silent' internet.

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De la Hoz Sánchez D, Ballester Muñoz F

Internet strategies. it's time for the 'silent' internet.

Abstract:Internet is here to stay and guide the transition to the Information and Knowledge Society, as abreakthrough model, and as a tool for managing current businesses more efficiently. This is arevolution but also an evolution that has to do with the interiorization of Internet: what we call'Business Internetisation'. It's a silent, but firm process of transforming companies to a digitalcontext. This is part of I-CONSneT investigation project that will present a competitive scenariodescription for construction companies in the new economy.This paper reviews, based on I-CONSneT, the new competitive context and formulates an integralInternet strategy to help managers clarify and negotiate this new business scenario, entering on the'Internetisation' era. The paper also reviews Spanish construction initiatives on e-business.

Keywords:Internet, e-business, I-strategy, 'Internetisation', e-culture, 'silent' transformation, digitalbusiness, I-experience, e-business future.

Full text:content.pdf (235,146 bytes) (available to registered users only)

Series:ecce:2001 (browse)
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