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Paper lc3-2017-184:
Cognition Enhancement Using Virtual Reality in Apartment Customization

Facilitated by the SciX project

Amit Dayan and Rafael Sacks

Cognition Enhancement Using Virtual Reality in Apartment Customization

Abstract: The design and construction of customer configured apartments is challenging when customers are unable to interpret construction drawings or lack the knowledge or competence to deliver the decisions and information that is required from them. Builders dedicate significant managerial and technological effort to manage the customization process with their customers, and this process is commonly recognized to be inefficient. Studies suggest that one root cause is the fact that most customers are not construction professionals, hence decision making is often a challenging and sometimes unpleasant task for them due to insufficient product cognition. In this study we developed a virtual reality tool for the facilitation of an immersive presentation of yet to be built apartments to customers, speculating that cognition may be enhanced and facilitate the customization decisions. An experiment was conducted to identify and measure cognition differences. Some areas of measured cognition shown noticeable improvement which imply for significant cognition enhancement. Exploitation of the findings by future adoption of the examined method is discussed and suggested to construction companies.

Keywords: Product Customization, Apartment Design Changes, Virtual Reality, Residential Construction

DOI: https://doi.org/10.24928/JC3-2017/0184

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