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Paper w78-1993-2-35:
Technology Impact Grid A Model for Strategic IT Planning for Competitive Advantage in Construction

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Gonzales A, Ogunlana S, Soegaard B

Technology Impact Grid A Model for Strategic IT Planning for Competitive Advantage in Construction

Abstract: The dearth of information on successful cases of strategic use of information technology (IT) in the construction industry is the motivation for an investigation of the use and impact of IT in the construction industries of Spain, France and the United Kingdom. IT has yet to saturate the construction industry. Case studies of six firms in the three European countries which have the experience of using IT in a systematic manner revealed that firms can and do gain competitive advantage and improved business performance from using IT even though there are no explicit policies to gain advantage from IT. The Technology Impact Grid (TIG) was developed from the study. The grid uses two variables, degree of necessity and competitive advantage, to separate current IT into four groups: unwanted necessity, unnecessary investment, blessed potential and strategic treasure. It can be used both as a model for a firm ' s IT position evaluation and as a tool for planning IT acquisition to gain competitive advantage.

Keywords: competitive advantage; IT planning; IT position evaluation; technology impact grid; strategic planning


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Permission to reproduce these papers has been graciously provided by the National University of Singapore. The assistance of the editors, particularly Prof. Martin Betts, is gratefully appreciated.


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