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Paper: eres2001_175
| Paper title: | Using the marketing concept to adapt apartment building to consumer's need |
| Authors: | Guagliardi, Jose Augusto; Gomes Correa, Naya |
| Summary: | This abstract express a syntesis of a research done in a city of the interior of the state of são paulo , brazil , which dealt with the adaptation of a apartment building planned to satisfy needs of potentials consumer’s living around. A quantitative research was performed in order to identify what were the desires of a group of consumers with respect to what they expected having within an apartment building. The results of the research gave the construct company management the parameters to follow in order to match consumer’s expectations and company offerings. |
| Type: | |
| Year of publication: | 2001 |
| Series: | ERES:conference |
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| Citation: | Guagliardi, Jose Augusto; Gomes Correa, Naya (2001). Using the marketing concept to adapt apartment building to consumer's need. 8th European Real Estate Society Conference (26-29 June 2001) Alicante, Spain, http://itc.scix.net/paper/eres2001_175 |
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