Summary: |
This paper presents the results of the Futures project, which examined the future of real estate services from a number of different perspectives drawing on empirical evidence collected in Finland, Sweden, the United Kingdom and the United States. The paper takes the many results generated by the project and cross cuts them into ten scenarios each focusing on different aspects of the future of real estate services and in the case of one, the future of professional bodies in the sector. The themes chosen span fundamental challenges facing the sector, such as integration, firm size, training, client relationships, service products and ethics. Each contains an important message for the future of the sector but many of the messages are also interdependent. The scenarios presented provide unique insights into the business strategy of the sector in 2002, itís potential future direction and the future role of professional bodies in the sector. |