||The presentation depicts conceptual imagery to visualize the process of developing real estate finance modules for undergraduate and postgraduate programmes in a business school setting. Based on the teaching experience at the Department of Land Economy, University of Cambridge, the presenter has drawn two conceptual models on developing modules in real estate finance for BSc in Business Management, MSc, and MBA students at the school of Management, University of Surrey. Recent researches in Education promote this idea of conceptual visualization for module and programme development. The presentation starts with the presenter’s experiences at Cambridge and prospects at Surrey in real estate finance modules and develops the conceptual imagery to depict the dynamics in real estate module development. Various critical aspects influencing a module in real estate finance have been integrated in these conceptual mages, which will encourage debate and discussion for better pedagogy in real estate.