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Paper: eres2014_45
| Paper title: | The role of the Marketing Managers in the affirmation of Brand Parque das Nações - Lisbon |
| Authors: | Farromba, Jorge |
| Summary: | Today, " the globalization , alongside the increase in urban population , brought not only a major role as the territories assigned to them autonomy and increased responsibilities , and induced the necessary conditions for the ascendancy of new strategic territories" ( Ahmed , 2008) and thus , cities , regions, or as regards Kotler - places ( places) - assumed tremendous importance in the functioning of economies and people's lives , because it is in them that we live and that is where we seek the answer to our needs .Increasingly corseted time, where development , competitiveness and growth prevail in this perspective , a society and the need on the part of the territories , in particular their managers to take steps to create visible / sustainable competitive advantage emerges , capable of competing territories each other and generate sustainable economic and dynamism.Becomes urgent , create infrastructure , tourism resources , equipment ,host culture, citizenship, localism , inclusion , accessibility , allowing the creation of a separate , unique and distinguishable identity of others as well, to unify the territory in social , economic and operative terms of opportunities .In this sense , the theme of this paper is intended to help analyze how the Parque das Nações, a parish comprised a territory created from scratch , with proper , modern valances , will engage and integrate new districts, urban and antagonistic social matrix , with distinct realities but under the administrative reorganization of Lisbon , are now one parish . |
| Type: | |
| Year of publication: | 2014 |
| Series: | ERES:conference |
| Download paper: | http://library.eres.org/cgi-bin/rsa98.pl?conf=ERES2014&type=session&theme=H &slot=2730 |
| Citation: | Farromba, Jorge (2014). The role of the Marketing Managers in the affirmation of Brand Parque das Nações - Lisbon. 21st Annual European Real Estate Society Conference in Bucharest, Romania, http://itc.scix.net/paper/eres2014_45 |
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