||Digital mediation is considered to facilitate architect-user understanding, in order to enlarging the communicative competition, causing an involved attitude in the receptor. This paper proposes the study and analysis of the new communicative situation with the purpose of evaluate the impact of digital mediation in the understanding between producer and user. The investigation is focused as a comprehensive qualitative study. The process begins when the receptor contacts to media and then, it is able to observe attitudes and communicative competitions that play in the relationship. Variables involved in defi nition of digital mediation are: content, consumption ways, structures, digital image and alternative means. Observable attitudes of the receiver are organized in three categories: cognition, perceptive and emotive. Functional methodological tools are hoped to be found in order to evaluate the reach and infl uence of DM in the producer-user communication.